Awni Nabulsi
Managing Director

Mr. Nabulsi is the founder, and Managing Director of Al Jidara. Mr. Nabulsi has over 30 years of business development, executive, and hands on experience in Policy and Economic Development including Trade and Investment (trade agreements, economic zones, investment promotion and targeting, etc.), SME development, PPPs, competitiveness, access to finance, feasibility, market penetration studies and strategies. Mr. Nabulsi has extensive expertise in business development and advisory experience in Institutional Development including policy development, business environment enhancement, capacity building, workforce development, and community development.

Mr. Nabulsi's experience spans across the Middle East and the US, covering the public, private, and infrastructure sectors. Prior to establishing Al Jidara, Mr. Nabulsi worked in Jordan in tourism and industrial investments and finance, and in the US Washington DC area in engineering and construction consultancy.

Mr. Nabulsi holds a Masters in Business Administration (MBA) from St. Edwards University, and a B.Sc. in Civil Engineering from the University of Texas at Austin.

Shereen Abbadi
Senior Manager

Ms. Abbadi has 12 years of experiences in management and development consulting with in-depth experience in policy advice covering public sector reform including business environment and employment policy. She managed projects in the areas of monitoring and evaluation, organizational development, workforce development, labor market, policy development, public sector management, community cohesion and resilience and gender. Ms. Abbadi is a certified business process re-engineering practitioner and facilitator with extensive experience in process improvement initiatives in the public sector. Ms. Abbadi has in-depth knowledge of poverty and unemployment in Jordan and advised development programs and projects on results oriented planning, monitoring and evaluation and developing institutional frameworks for program management units.

In her management capacity, Ms. Abbadi is involved in corporate strategy, business development, and project management.

Ms. Abbadi holds a B.Sc. in Chemical Engineering and M.Sc. in Poverty and Development and is a certified Project Management Professional (PMP).

Farah Mawla
Senior Manager - Business Development

Ms. Mawla is a development professional with 12 years of experience in the fields of education and health, having recently held the position of Senior Technical Advisor for the USAID Learning Environment Support Program, where she led a team of government and private sector advisors in developing educational benchmarks or Jordanian public schools based on international best practice.

Ms. Mawla has experience in project design and management, capacity building, community mobilization and empowerment, monitoring and evaluation, and strategic planning. Through her work as Program and Resource Development Manager at The Royal Health Awareness Society, she led the development of new programs and high-profile initiatives, the strategic redevelopment of existing programs, and the structuring of new units to enhance the organization’s intervention platforms. She worked within and subsequently led the teams tasked with the Healthy Schools Accreditation System, where they developed benchmarks on health and nutrition and worked with public schools on achieving the various levels of accreditation.

Ms. Mawla is currently leading Business Development at Al Jidara, where she is responsible for building and negotiating alliances with international and local firms, and pursuing business opportunities across the Middle East and spanning both the private sector as well as all major donors including USAID, EU, World Bank, DfID, GIZ, ILO, and others. She manages several cross functional teams tasked at responding to RFP’s and winning new contracts.

Ms. Mawla holds a BA in Biology from Macalester College and a Master’s in Public Health (MPH) from The George Washington University.

Caroline Haddad
Senior Manager

Ms. Haddad possesses over 18 years of experience in economic development with hands-on experience in local economic development, firm level support,  business development, market research, sector research and analysis, and export development.  Ms. Haddad is prominent with all aspects of Micro, Small and Medium size Enterprise (MSME) development and has diversified experience in sectors such as medical tourism, tourism and hospitality, ICT, waste management, municipal governance, handicrafts, and food processing.  She has also directed Business Associations to achieving self-sustainability. Ms. Haddad has significant experience working in/with private and public sectors, governmental bodies, and international organizations. 

In Ms. Haddad’s management capacity at Al Jidara, she is involved in corporate strategy, business development, and project management. Prior to Al Jidara, Ms. Haddad held the position of the Deputy Chief of Party, Technical at the USAID funded Jordan Competitiveness Program. 

She holds a B.Sc. degree in Industrial Engineering