Development of Market Intelligence Guides

Develop country-specific intelligence guides for scoping outward missions by Business Development and Marketing Officers (BDMOs) in their efforts to implement the Aqaba Special Economic Zones Association (ASEZA) Marketing Plan in targeted sectors. The guides provide general market information pertaining to each sector and country, lists of available publications and databases, lists of relevant chambers and associations, major events and planned marketing activities, and hot leads and major industry players. The scope covers Saudi Arabia and the UAE as target markets and the Electronics Assembly, Distribution and Logistics, and Non-Hotel Tourism, Health, and Education sectors. The project also includes documenting the research methodology to enable ASEZA BDMOs to update the developed country guides, as well as develop additional guides.